Well, Mattel gave us the marvelous She-Ra line... in 1985. Galoob had the equally wonderful "copycat" line of Golden Girls, and there were several other knock-offs at the time. Ten years later, Mattel tried again with a much more insipid line Tenko and the Guardians of the Magic, and Kenner with Princess Gwenevere and the Jewel Riders. Japanese author/artist Naoko Takeuchi gave us Sailor Moon in 1992. The toys that went with Sailor Moon were never called action figures; they were "adventure dolls."
The paucity of adventuring toys for girls is pretty apparent. The gender gap in the toy aisles is pretty immense. If you're a girl, you get dolls -- fluffy, pretty, pink dolls. Boys get to have the adventures. Action figures reflect the art in the comics; most of it is pretty sexy, and some of it is salacious. I like sexy -- in its place. Kids don't need sexy toys or comics.
This Kickstarter campaign was already funded when I clicked through, with 26 days to go! That's exciting! It tells me, and I'm sure it tells the creators, that there is demand for this. I look forward to everything this creative team has to share.
I gripe about the sexism in comics and in toys, and I put my money where my mouth is when I can. I'm clearly not alone.